Go Where They Are

Jan 25, 2010   //   by Michael   //   Articles, Blog  //  Comments Off on Go Where They Are

by Dani Endrei

Absolut billboard

On my way home I saw this Absolut Vodka billboard. It seems companies are starting to realize the power of partaking in the online community. In this case, instead of pointing people to their own website (www.absolut.com) and expecting people to stop what they are doing and visit their site, Absolut created a presence on Facebook. Now, with close to 500,000 fans, they use the page to offer their fans the ability to be the first to receive exclusive visionary content, event invitations, drink recipes and prize giveaways.

Absolut chose to go where the people are. They chose to stay relevant by creating a conversation and intriguing people with creativity on their own turf.

So I ask of you:

Are you still spending your marketing dollars interrupting your customers…or are you engaging them?

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