Browsing articles from "July, 2010"

Old Spice Goes to Town with New Media

Jul 19, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on Old Spice Goes to Town with New Media

Procter & Gamble’s social media brand campaign for “Old Spice” has gone powerfully viral. Their message: “Smell good. It’s not unmanly.” Among other things, this campaign is challenging the notion that shower gel and body wash are “unmanly” to men. So far they have posted 185 videos directly based upon fan interaction …on Twitter & Facebook.

Old Spice Argues That Real Men Smell Good

The link back to the original article can be found here: Old Spice Argues That Real Men Smell Good

“Antennagate” & Apple’s Brand Problem with iPhone 4

Jul 13, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on “Antennagate” & Apple’s Brand Problem with iPhone 4

Apple iPhone 4

“Antennagate” and corporate crisis management: It befuddles me how a company with such good leadership can completely fumble its way through a stupid antenna issue by strutting such a cavalier public attitude. But will it really impact their brand image?

It is not enough to build strong brand equity. It must be maintained and nurtured. Apple has an enormous PR albatross around its neck with the iPhone 4’s antenna issue. The problem is not whether the faulty antenna is a hardware or software issue. It is with Apple’s refusal to fully divulge the problem and be transparent with its loyal fan base. As a result, the growing wave of negative sentiment threatens to topple Apple’s position as one of America’s most admired brands.

The original article can be found here: The iPhone 4’s biggest problem is not its antenna

Build Your Social Media Plans on a Solid Strategic Foundation

Jul 7, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on Build Your Social Media Plans on a Solid Strategic Foundation

KnightVision Marketing has an excellent and insightful post on why to build your social media plans on a solid, strategic brand foundation:

  1. Focus on pinpointing your brand’s overall mission and long-term vision
  2. Clarify the brand’s target audience, positioning and brand persona
  3. Define how the brand will take advantage of social media

Merely having a Facebook or Twitter strategy is putting marketing tactics ahead of your brand’s strategy. I would add that focusing on tactics may work in the immediate short term, but it is a recipe for brand confusion and — worse — brand failure.

The original article can be found here: Build Your Social Media Plans On A Solid Strategic Foundation – Or Else! | KnightVision Marketing

Let’s talk!

Feel free to contact me by email!

Pinterests

  • 6 Ingredient Paleo C
  • Ultimate Guide To Be
  • "Finding the Flavors
Follow Me on Pinterest

Follow This Blog!

Agencies