Browsing articles from "October, 2010"

POM Wonderful Takes On the FTC and the FDA

Oct 10, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on POM Wonderful Takes On the FTC and the FDA

Is POM Wonderful brilliantly marketing—or are they hyping unsubstantiated scientific claims? They’ve landed themselves in hot water over pseudoscientific pomegranate juice health claims. Either way, their newest commercial is absolutely brilliant, taking biblical imagery of Eve and the snake in the Garden of Eden and twisting it into a case for the pomegranate’s role in Eve’s temptation of Adam.

The original set of videos can be found at Eve in the Garden of Eden

Thoughts on Branding

Oct 5, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on Thoughts on Branding

Lately I have been posting a lot about a high-touch concept called design thinking. In this post I want to revisit some basics of branding.

Branding is the process of managing the perception that others have of you personally or of your product, service or organization. There are many ways to do that. Marketing, advertising and public relations are three ways. How you dress, the words you use, the personality you exude and the people with whom you associate are others. The strategy behind these tools is called brand strategy. To brand yourself is to design the toolkit that enables you to manage the perception that others have of you, to deliver on their expectations of you and to fulfill the implicit or explicit promise that you make to them when you interact with them. A successful brand answers the questions, “Who are you?” and “Why do you matter?”

Why Customer Experience Matters, Even in a Job Search

Oct 4, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on Why Customer Experience Matters, Even in a Job Search

“We have reviewed your resume and would like to make an appointment…”: This subject line looks pretty promising. But then it often goes downhill.

Ah, the bane of lousy customer experience in the world of recruiters. Phil Buckley, of 1918 Internet Services, has an excellent blog post questioning the traditional career transition & job search model, which is impersonal and spammy. He proposes a solution that puts the experience of the job search candidate front & center.

Goes to show that designing a pleasant customer experience should extend outside of the workplace and even include job seekers.

Read the original post here: How NOT to Recruit a Job Candidate

Twitter’s “Golden Ratio”

Oct 1, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on Twitter’s “Golden Ratio”

What do Twitter’s new homepage design and the lowly nautilus have in common? They are both examples of the Golden Ratio.

This is really cool. If you click the link from the Alltop page to Answers.com, you can read an explanation of what the Golden Ratio is and why it is considered an aesthetic ideal in art, architecture and even nature (like a nautilus).

Twitter homepage "Golden Ratio"

Let’s talk!

Feel free to contact me by email!

Pinterests

  • 6 Ingredient Paleo C
  • Ultimate Guide To Be
  • "Finding the Flavors
Follow Me on Pinterest

Follow This Blog!

Agencies