Browsing articles from "December, 2011"

Brand Memory Game

Dec 31, 2011   //   by Michael   //   Blog, Posts  //  Comments Off on Brand Memory Game

Test your knowledge of brands bases on colors, style elements and short clues:

The Brand Game

This game, which consists of 30 matching pairs of cards, looks cute. But I can’t see how it can be played more than once: After you play it, you already know the answers!

Who Owns the Rights to a Twitter Account?

Dec 27, 2011   //   by Michael   //   Blog, Posts  //  Comments Off on Who Owns the Rights to a Twitter Account?

Who owns the rights to use a Twitter account and its followers after the employee who maintained it leaves the company? This begs a discussion on the essence of a Twitter account: Is the account’s brand equity the information being tweeted or the real person behind the account and his or her personal relationships?

Source article:
Company Sues Former Employee for Value of 17,000 Twitter Followers

Coca Cola: Rare Brand Fail?

Dec 23, 2011   //   by Michael   //   Blog, Posts  //  Comments Off on Coca Cola: Rare Brand Fail?

Don’t mess with the Coke brand:

Coca-Cola made a rare branding blunder this season with the debut of its Arctic white Coke Classic cans. The problem? They look too much like Diet Coke cans. Tradition and color scheme are important brand attributes. When consumers feel that they cannot trust such an established brand preference, they get confused, return the product or develop a buying backlash. #Coke #brand #fail

The source article was from ABC News.

Manischewitz Rebrand: Sweet or Sour?

Dec 22, 2011   //   by Michael   //   Blog, Posts  //  Comments Off on Manischewitz Rebrand: Sweet or Sour?

Manishewitz is a classic and iconic brand in the American Jewish market. For instance, they are well-known for their Passover Matzos and sweet Kosher wines. Their Tam Tam crackers are also rather popular.

Manishewitz recently did a rebrand.

Is this a good or a bad rebrand? I say it is confusing. For instance, I barely recognize the new Tam Tams carton. While I am generally a strong proponent of minimalist design, here I feel that the strongly iconic logo and color scheme, and placement of the logo itself, are too removed from the classic that the effect is somewhat jarring and unfamiliar. A good rebrand should preserve recognizable elements of the old brand and transition into the new identity.

It is likely that this is no accident: The brand is probably repositioning toward a general-market strategy and away from the heavily Jewish brand associations of the old identity. However, they are at risk of alienating their loyal core customers.

What do you think?

Perception is in the Eye

Dec 7, 2011   //   by Michael   //   Blog, Posts  //  Comments Off on Perception is in the Eye

Our perceptions (including my own!) are unfortunately too often colored by the context in which we encounter things in life. We rush to assume that if you are playing on a street corner then you must be indigent, homeless or not worthy of our time even though our ears and eyes tell us that we are hearing incredible music and seeing a gorgeous violin from a very talented soul.

Joshua Bell plays the DC Metro

Can Innovation Be Had on the Cheap?

Dec 1, 2011   //   by Michael   //   Blog, Posts  //  Comments Off on Can Innovation Be Had on the Cheap?

The November edition of The Atlantic has an article by Scott Anthony entitled “Making Innovation Cheap and Easy” that argues that “the price of starting a company has never been lower, and science is unpacking the common characteristics of entrepreneurs.”

Really? This is only partially true.

The barriers to entry have certainly become quite low for innovators. But can the mental process of innovation be easily boxed into a model? Boiling it down to such a science is tantalizing, but I feel like a list of traits and characteristics common to innovators, such as associational thinking, are only a part of the equation. A lot of innovation seems to come from inspiration, or dumb luck – or even chance meeting a prepared mind.

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