Coca Cola: Rare Brand Fail?

Dec 23, 2011   //   by Michael   //   Blog, Posts  //  Comments Off on Coca Cola: Rare Brand Fail?

Don’t mess with the Coke brand:

Coca-Cola made a rare branding blunder this season with the debut of its Arctic white Coke Classic cans. The problem? They look too much like Diet Coke cans. Tradition and color scheme are important brand attributes. When consumers feel that they cannot trust such an established brand preference, they get confused, return the product or develop a buying backlash. #Coke #brand #fail

The source article was from ABC News.

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