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3 Twitter Tools for a Viral Marketing Campaign

Nov 2, 2009   //   by Michael   //   Articles, Blog  //  Comments Off on 3 Twitter Tools for a Viral Marketing Campaign

viraltwit

By Michael Tanenbaum

Last week Guy Kawasaki moderated a webinar entitled “From Brainstorm to Firestorm: Creating an Environment for Viral Marketing Success”. He began the session with a 20-minute tutorial on how to be a power Twitter user. My interest was particularly piqued because up until that point, I just hadn’t “gotten” the point of Twitter. As one of the savviest marketers in the world, Mr. Kawasaki has sat through more business plan pitches than he cares to remember. So when he lavishes such special praise on a new technology and then proceeds to detail how he uses it daily, it’s worth my while to pay close attention.
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Who to look for when building your brand

Nov 2, 2009   //   by Michael   //   Articles, Blog  //  Comments Off on Who to look for when building your brand

By Dani Endrei

binoculars

With the ability to minimize or completely fast forward commercials, Tivo, DVRs and online sites such as Hulu have created a giant gap in a brand’s ability to communicate their message with the masses. As people get more and more used to a “commercial-less” life it will become harder and harder to reach a target audience through such disruptive means. So where is a brand to go when looking to connect with consumers? Well the answer is not so easy as our offline and online communication becomes a complex and intricate web.
In this post I’m going to summarize key concepts gleaned from Razorfish’s recent report on how Social Influence Marketing is shaping the future of business.
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