Browsing articles in "Blog"

Exhibition of L.A. Billboards-as-Art

Sep 7, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on Exhibition of L.A. Billboards-as-Art

Billboards-as-Art at the MAK Center for Art and Architecture at the Schindler House: “Commercial messaging tells you to buy; artistic messaging encourages you to look and to think.” Billboards have played such a significant role in the history & culture of LA. It seems fitting to look upon them, finally, as Art over Ad. This recalls another billboard exhibit last year in downtown LA …that spotlighted photos of iconic billboards from 1950s & ’60s LA.

How Many Billboards?

See the original source: How Many Billboards? at the MAK Center for Art and Architecture at the Schindler House

The Beauty of Data Visualization

Sep 3, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on The Beauty of Data Visualization

Journalist, author and data visualization specialist David McCandless recently gave a fantastic TED Talk about the beauty of data visualizations. His conclusion: “Design is about solving problems and providing elegant solutions.” He manipulates vastly complex datasets to arrive at elegantly simple visual representations that yield tremendously memorable insights.

Simplexity

Aug 31, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on Simplexity

Siegel+Gale has a great post about simple complexity, known as “simplexity”. The post argues that the need to simplify user interfaces takes on added importance in an age when technology is rapidly subsuming our lives with its complexity. They profile 4 organizations (Google, Apple, MIT and Microsoft)  that have mastered the art of making exceedingly complex products and interfaces really, really simple and usable. Ironically, I am most impressed with Microsoft’s Surface Computing device.

The original article can be found here: Simple Complexity

Simplexity graphic

Brand = Something You Participate In

Aug 23, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on Brand = Something You Participate In

Excellent slide infographic highlighting the evolution of brands from the days when a brand referred to cattle, to today’s rapidly-evolving definition as something that you participate in.

A new currency on how to build brands

A new currency on how to build brands

Original slide taken from this Slideshare presentation, slide #15.

Real-life “Liking” Mirrors Facebook “Liking”

Aug 22, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on Real-life “Liking” Mirrors Facebook “Liking”


The real life Like @ coca-cola Village by bigumigu

Coca Cola – The Real Life Like – (2010) Israel

The Coca Cola Village, a watersport amusement park in Israel, uses real-life “Like” buttons that feed real-world “Likes” onto Facebook. The teenage visitors are given an RFID bracelet programmed with their login & password. This experiment drives engagement back and forth between offline & online.

The Bug, the Worm and the Death Star

Aug 12, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on The Bug, the Worm and the Death Star

Logos and their nicknames

Different from my previous post, this article discusses nicknames for the actual logos of corporate brands. My favorite: “the meatball”! Some seem a bit disparaging of their brand, others just cute ways to personify otherwise abstract logotypes.

What’s In A (Brand) Name?

Aug 12, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on What’s In A (Brand) Name?

What’s in a nickname? According to branding icon Al Ries, “People who use a brand’s nickname feel closer to the product than those who don’t.” But he doesn’t drop examples. So let’s find some good ones.

Here is the text of Al Ries’s complete post, taken from his Facebook Page:

“A nickname is a good thing. People who use a brand’s nickname feel closer to the product than those who don’t. As a matter of fact, nicknames are one of the most under-utilized aspects of marketing. If at all possible, every company and every brand should have a formal name as well as a nickname. Two names are better than one.”

A Big Social Media “Oops!” for Coca-Cola

Aug 3, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on A Big Social Media “Oops!” for Coca-Cola

Dr. PepperA Coca-Cola social marketing campaign for Dr. Pepper blew up in the company’s face when an inappropriate status was automatically posted to the page of a 14-year-old girl. The moral: Never entrust your brand to “experts” outside your company. Always make sure every word, photo and piece of information about your compan…y’s brand that is posted or published to social networks is checked first. http://bit.ly/dns8Q7

A link to the original article: What Coca-Cola’s Epic Facebook Fail Can Teach Us About Social Marketing | Facebook blog and news

Old Spice Goes to Town with New Media

Jul 19, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on Old Spice Goes to Town with New Media

Procter & Gamble’s social media brand campaign for “Old Spice” has gone powerfully viral. Their message: “Smell good. It’s not unmanly.” Among other things, this campaign is challenging the notion that shower gel and body wash are “unmanly” to men. So far they have posted 185 videos directly based upon fan interaction …on Twitter & Facebook.

Old Spice Argues That Real Men Smell Good

The link back to the original article can be found here: Old Spice Argues That Real Men Smell Good

“Antennagate” & Apple’s Brand Problem with iPhone 4

Jul 13, 2010   //   by Michael   //   Blog, Posts  //  Comments Off on “Antennagate” & Apple’s Brand Problem with iPhone 4

Apple iPhone 4

“Antennagate” and corporate crisis management: It befuddles me how a company with such good leadership can completely fumble its way through a stupid antenna issue by strutting such a cavalier public attitude. But will it really impact their brand image?

It is not enough to build strong brand equity. It must be maintained and nurtured. Apple has an enormous PR albatross around its neck with the iPhone 4’s antenna issue. The problem is not whether the faulty antenna is a hardware or software issue. It is with Apple’s refusal to fully divulge the problem and be transparent with its loyal fan base. As a result, the growing wave of negative sentiment threatens to topple Apple’s position as one of America’s most admired brands.

The original article can be found here: The iPhone 4’s biggest problem is not its antenna

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