Browsing articles in "Podcasts"

Which Social Media tools are right for your brand?

Feb 22, 2010   //   by Michael   //   Blog, Podcasts  //  Comments Off on Which Social Media tools are right for your brand?

Christopher Korody

In this podcast, we interview Christopher Korody. As an award-winning entrepreneur with a passion for social media, Chris explores its power to create awareness, foster interest, stimulate consideration, simplify purchase and nurture loyalty. This passion leverages his unique skills in business development, content creation and media production. Chris has previously served as Senior Creative Director with Dick Clark Productions and as the Vice President Senior Creative Director with Jack Morton Worldwide. He currently develops program strategy and creates content for social media initiatives. His website is ckwrites.com.

This podcast is presented to educate and inform business owners about the importance of cultivating a powerful brand strategy. We conduct audio interviews with local business leaders, academicians and brand practitioners.

Know Your Consumer First

Jan 7, 2010   //   by Michael   //   Blog, Podcasts  //  1 Comment

Andrea Scott, Marketing Professor at Pepperdine University

This week we speak with Dr. Andrea Scott, Professor of Marketing at the Pepperdine University Graziadio School of Business and Management in Malibu. She discusses the importance of doing market research and understanding consumer behavior when conducting a branding campaign.

This podcast is presented to educate and inform business owners about the importance of cultivating a powerful brand strategy. We conduct audio interviews with local business leaders, academicians and brand practitioners.

Noah Alper, founder of Noah’s Bagels

Dec 13, 2009   //   by Michael   //   Blog, Podcasts  //  2 Comments

Noah Alper, founder of Noahs Bagels

This week we speak with Noah Alper, the founder of Noah’s Bagels. He talks about his experience in building a boutique store into the influential cultural phenomenon that he then sold in 1996 for $100 million. He also promotes his new book, “Business Mensch: Timeless Wisdom for Today’s Entrepreneur”.

This podcast is presented to educate and inform business owners about the importance of cultivating a powerful brand strategy. We conduct audio interviews with business leaders, academicians and brand practitioners.

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