Gary Vaynerchuck on Storytelling

Storytelling is the way to build a strong brand nowadays. Take it from Gary Vaynerchuck. He is possibly the most passionate entrepreneur I know of. He really cuts to the core of what most makes a brand "click". In his own words:

“Storytelling is a give-and-take. Paint the picture of what your brand is. In today’s world, you do that by getting into the trenches...Tell your story. Tell it every day. And tell it from the heart. Make it authentic. Care. Don’t bullshit. And you have a business.” - Gary Vaynerchuk (2009)