Real-life “Liking” Mirrors Facebook “Liking”

The real life Like @ coca-cola Village by bigumigu Coca Cola - The Real Life Like - (2010) Israel

The Coca Cola Village, a watersport amusement park in Israel, uses real-life "Like" buttons that feed real-world "Likes" onto Facebook. The teenage visitors are given an RFID bracelet programmed with their login & password. This experiment drives engagement back and forth between offline & online.