A Decade of Innovation in Product Packaging

Brand packaging plays a very crucial role in influencing consumer preference for products, which, of course, drives sales. In an article entitled “Decade of Design”, BrandPackaging.com examines the 10 product packages that made the biggest consumer impact over the past decade. For instance:

Heinz Ketchup reengineered the ketchup bottle with an upside-down, squeezable ketchup bottle with great ergonomics and less chance of runny ketchup

Dutch Boy reinvented the paint can with resealable plastic paint containers that are easy to open and eliminate the need to have a garage full of dried-out and encrusted, half-used paint cans

Target reimagined the plastic prescription drug bottle with clear, easy-to-read labels and translucency that allows for visual cues to order refills.

Excellent design simplifies complex or tedious tasks and makes life easier for human beings. Excellent product packaging design not only influences consumer preference, but also positively impacts consumers’ lives in tangible ways by solving problems tied to their very usage. Through innovations that make consumers’ lives “easier, safer, tastier and more indulgent” – not to mention less cluttered, wasteful and anxiety-ridden – these products and their packages matter to their customers.

Please see the original article, “Decade of Design”.