What does the Gettysburg Address have in common with the most enduring brands? What lessons does it hold for distinguishing your brand message from the marketplace clutter of your competitors? Aristotle wrote that “simplicity is the ultimate sophistication.” Over two millennia later, this concept is as profound as ever.
Read MoreThis week we speak with Noah Alper, the founder of Noah's Bagels. He talks about his experience in building a boutique store into the influential cultural phenomenon that he then sold in 1996 for $100 million. He also promotes his new book, “Business Mensch: Timeless Wisdom for Today’s Entrepreneur”.
Read More“1 + 1 = 11”: No, it’s not the “new math”, numerology, gematria or Bernie Madoff calculating his stock returns. It is collaboration. According to brand guru Marty Neumeier, “The mathematics of collaboration is nothing less than magic.” Just as the whole of a human being is greater than the sum of its component organs, “1 + 1 = 11” is what happens when there is creative collaboration across silos and departments.
Read Morethe Oomph! company is a boutique branding agency founded in 2009. As a consultant, I developed strategic partnerships, designed the firm’s visual identity and deployed social media.
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