I love to  write. The following is a sampling of writing that I have produced over the years, both as a freelancer and through my own muse:

Health And Wellness Brands (2019-Present)

As a freelancer, I write for a variety of brands in the Food, Nutrition, Health, Wellness, Home and Lifestyle categories. This requires me to write to various brand voices and style guides for this consumer-facing digital content.

The brands include:

Gundry MD, Beverly Hills MD, Unify Health Labs, LCR Health, Nucific, ActivatedYou and Tony Horton's Power Life.

Consciously Kosher (2019-Present)

I am founder and editor-in-chief of ConsciouslyKosher.com, a food and lifestyle website that I founded in June 2019. My mission with this project is to create a transformation in the relationship with the food that people eat. Through my writing and via workshops, I teach families how to eat a mostly plant-based diet rich in nutritious, predominantly unprocessed whole foods, while exposing them to sustainability practices and cleaner sources for consuming plants. As of July 2021, there are nearly 150 original pieces on this website.

Inspirational Writings (2010-2019)

These are mostly inspirational stories and vignettes drawn from my personal life and family, trips that we've taken and my learnings as a parent gleaned from raising two adorable little boys. Children can really open your mind to the details all around us, which often leads back to profound insights into strategy and operations.

Branding Blog (2009-2013)

This is the blog that I wrote about branding and brand strategy from 2009 to 2013. The pieces cover topics ranging from brand strategy and branding inspiration seen on the street to philosophical musings on design, Apple, Amazon and other tech industry developments.

Technology Columns (1999-2002)

This is an archive of the 85 weekly technology columns that I wrote for the Beverly Hills Weekly newspaper from 1999 to 2002. The pieces include how-to guides, essays and philosophical musings on the state of technology during the time period straddling both ends of the dot-com bubble. As of January 2020, this archive only contains my top 10 favorite columns. (The newspaper’s own online archive only goes back to 2005.)

Music Reviews (1992-1994)

I was a music reviewer for The University of Chicago Maroon student paper in the early 1990s. This is a selection of my favorite pieces from that period.