Know Your Consumer First

This week we speak with Dr. Andrea Scott, Professor of Marketing at the Pepperdine University Graziadio School of Business and Management in Malibu. She discusses the importance of doing market research and understanding consumer behavior when conducting a branding campaign.

This podcast is presented to educate and inform business owners about the importance of cultivating a powerful brand strategy. We conduct audio interviews with local business leaders, academicians and brand practitioners.