"Think sweet": Shana tova!

As a Rosh Hashanah e-card sent to family & friends this week, I created a spoof of the very famous Volkswagen "Thin small" ad by Doyle Dane Bernbach (DDB) from 1962. Widely considered to be the most influential ad campaign of the 20th century, "Think small" forever changed the advertising industry: "DDB created this "Think Small" print ad in 1962 with simplicity in mind, contradicting the traditional association of automobiles with luxury. By filling the page mainly with white space, there was an emphasis on the undersized Beetle and the fine print that appeared at the bottom, which introduced consumers to the advantages of having a small car." (Fortune Magazine: Game-changing ads)

I hope you enjoy my spoof!

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