Build Your Social Media Plans on a Solid Strategic Foundation

KnightVision Marketing has an excellent and insightful post on why to build your social media plans on a solid, strategic brand foundation:

  1. Focus on pinpointing your brand’s overall mission and long-term vision
  2. Clarify the brand’s target audience, positioning and brand persona
  3. Define how the brand will take advantage of social media

Merely having a Facebook or Twitter strategy is putting marketing tactics ahead of your brand’s strategy. I would add that focusing on tactics may work in the immediate short term, but it is a recipe for brand confusion and — worse — brand failure.

The original article can be found here: Build Your Social Media Plans On A Solid Strategic Foundation - Or Else! | KnightVision Marketing

Blog, PostsMichael