"Antennagate" & Apple’s Brand Problem with iPhone 4

"Antennagate" and corporate crisis management: It befuddles me how a company with such good leadership can completely fumble its way through a stupid antenna issue by strutting such a cavalier public attitude. But will it really impact their brand image?

It is not enough to build strong brand equity. It must be maintained and nurtured. Apple has an enormous PR albatross around its neck with the iPhone 4's antenna issue. The problem is not whether the faulty antenna is a hardware or software issue. It is with Apple's refusal to fully divulge the problem and be transparent with its loyal fan base. As a result, the growing wave of negative sentiment threatens to topple Apple’s position as one of America's most admired brands.

The original article can be found here: The iPhone 4's biggest problem is not its antenna