Old Spice Goes to Town with New Media

Procter & Gamble's social media brand campaign for "Old Spice" has gone powerfully viral. Their message: "Smell good. It's not unmanly." Among other things, this campaign is challenging the notion that shower gel and body wash are "unmanly" to men. So far they have posted 185 videos directly based upon fan interaction ...on Twitter & Facebook.

The link back to the original article can be found here: Old Spice Argues That Real Men Smell Good